Services: Market & Consumer Research, Data Collection & Analysis, Reporting Automation
Tools Used: Brandwatch, Google Analytics 4, Keyhole
About the Client
A leading international legal consultancy (name withheld under NDA) offering cross-border business registration, licensing, and compliance services approached ScaleTogether to understand which markets and services were driving the highest client interest — and how to adjust their digital positioning accordingly.
Operating in multiple jurisdictions (EU, Asia, and offshore zones), the company faced a challenge: data fragmentation across social, web, and CRM channels made it difficult to interpret demand trends and predict client behavior.
The Challenge
Despite steady inbound inquiries, the marketing team lacked clarity on:
- Which legal services were trending globally (e.g., crypto licensing, GDPR, business setup).
- How their brand share of voice compared to competitors in different regions.
- What topics triggered spikes in engagement or search interest.
Manual reporting from multiple platforms (Hootsuite, GA4, CRM exports) led to delays and inconsistent insights. The team needed a unified system to identify opportunities in real time and allocate marketing budgets efficiently.
The Solution
ScaleTogether implemented a comprehensive Market and Consumer Research framework combining automated data collection, sentiment tracking, and trend visualization.
1. Cross-platform integration
- Connected GA4, Brandwatch, and Keyhole to aggregate social, search, and web analytics data.
- Automated weekly dashboards via Whatagraph and Metrics Watch for management visibility.
2. Legal-topic monitoring setup
Custom keyword clusters were built for topics like:
- company registration, crypto license, GDPR, KYC/AML, tax optimization, and business setup.
These clusters were tracked across social media, blogs, and industry portals to measure global interest.
3. Trend correlation analysis
Identified two major engagement peaks around May 20–27, 2024, corresponding to regulatory changes in EU and crypto sectors.
4. Visualization and reporting
Interactive dashboards were designed to show:
- +317% spike in content mentions around “business setup” and “company registration.”
- 15.4K post engagements, 211 hashtag mentions, and 987 media citations in one week.
- Top-performing sectors: Corporate Law (+347%), RegTech (+45%), and Immigration Law (+457%).
The Results
After 4 weeks of analysis and optimization:
✅ 60% reduction in reporting time thanks to automated dashboards.
✅ 3× faster response to market shifts — new ad creatives were aligned with emerging search demand.
✅ +28% increase in qualified leads for company registration and licensing services.
✅ Clear visibility into which legal verticals (Corporate Law, Tax Advisory, IP Protection) generated the highest ROI.
✅ The client restructured their content calendar and PPC campaigns using real-time insight data, improving conversion rates by 35% in priority markets (EU and UAE).
Key Takeaways
- Data clarity drives smarter strategy. Automated dashboards eliminated guesswork, letting the team focus on decision-making instead of data cleaning.
- Consumer research isn’t static. Tracking evolving legal topics like KYC/AML or GDPR positioned the client as an early responder to regulatory trends.
- Cross-department alignment. Marketing, compliance, and operations gained a unified understanding of customer behavior and market direction.
Outcome
Within two months, the client moved from reactive to predictive marketing — using insights, not assumptions, to guide international growth. The new system continues to provide weekly data-driven recommendations for campaign planning, client acquisition, and regional expansion.